
However, it is easy to understand why millennials are the most active group of players considering that they have grown up with Pokémon at its beginning. The game is not violent, easy to play, promotes physical activity and discovering your neighborhood, and interaction with more people. Pokémon GO attracts people from all walks of life.

The title turned into a smashing global phenomenon worldwide. If you ever see someone fiercely staring at their phone before breaking into a run while yelling, “I’ll get you this time,” it is a Trainer.īut you might already know that: when the game was released five years ago, people simply went crazy for it. The San Francisco-based company used its savoir-faire in augmented reality to deliver a game where players would not only be able to catch and encounter Pokémon in specific locations in the real world with just their phone or tablet but to do so they would have to hunt in the outdoors and engage with other players actively. Thus, listening to all those prayers to the PokéGods, Niantic released Pokémon GO in 2016 on mobile devices. As with Sonic, Mario, or Final Fantasy, Pokémon is one of those giants of the video game industry that has been able to keep its fanbase since day 1, as getting old does not impede all the pleasure, fun, nostalgia, and dreams they provided to their audience.

The old heads among us can still remember 1998 when the Pokemon tsunami flooded the West, and throughout the years, we grew up with those games, and more youngsters joined in. If there is one timeless video game franchise that gathers crowds from all age groups and social statuses, it is Nintendo’s Pokémon.
